In September 2007, Filming East Festival announced its formation and intention during a press conference to over 30 different media organizations. Just a month later in October, the annual Filming East Festival occurred for the first time, with the support of the UK Film Council and the purpose of promoting China’s movies in the United Kingdom. Now the UK’s largest Chinese independent film festival, Filming East assists members of the film industry, both in China and the United Kingdom, with career-boosting networking opportunities and academic events where experts focus on the cultural impact and growth of Chinese cinema.